g) m S, Herewith is shown a typographic composition designed by Professor Lucian Bernhard, the dis tinguished artist, who has entered into a long term contract to design type faces exclusively for the American Type Founders Company. In every detailthe types, the decorations and the placing of the materialthis insert is the work of Professor Bernhard. Here he brings forcefully to the attention of the American printers and advertisers an authoritative dem onstration of modernism as applied to printing. The typographic layout man or the compositor is thus placed on the same plane of artistry as the interior decorator and designer of modern istic furniture, in which phase of art Professor Bernhard is acknowledged a leading authority. TH€ UP-TO-DAT€" TH€ UP-TO-DAT€'

Advertising Arts en | 1930 | | page 14