C O N T R I B U T O R S
TO T H I
Earnest Elmo Calkins. Winner of the Gold
Medal in the Harvard Advertising Awards for
1925, and head of the firm of Calkins Hol
den, Mr. Calkins occupies an eminent posi
tion in the advertising world. He contributes
regularly to many of the important business
and literary magazines and is the author of
several books, including "Business the Civi-
Gustav Jensen, who designed the cover and
to whom much credit is due for his coopera
tion in arranging the typography and physi
cal makeup of Advertising Arts, is one of
advertising's leading designers and artists.
Simplicity of design and delicacy of color
distinguish Jensen's work.
Frank H. Young received his art training
at the Chicago Art Institute; has served on
the art staff of Calkins Holden; was at one
time art director for Charles Daniel Frey,
Chicago advertising art studio, and later
founded Young, Timmins Smith, advertis
ing art service, Chicago. Mr. Young is the
author of "Advertising Layout" and is, at
present, at Alberquerque, New Mexico, writ
ing a second book on this subject.
Accompanying the article by Rockwell Kent
is an illustration of the author's taken from
the Random House edition of "Candide."
Eminent among the moderns, Mr. Kent is
represented not only by his well known ad
vertising work, but also by his fine arts con
tributions, many of which hang in various
museums throughout the country.
Lucian Bernhard, who writes "Putting
Beauty into Industry," is one of the leading
sponsors of the art in industry movement.
Having gained a wide reputation in Europe
as an architect, poster artist, decorator and
type designer, Mr. Bernhard is now working
out his ideas of style and beauty in America.
Paul Hollister is a vice-president of Batten,
Barton, Durstine Osborn, Inc., and a winner
of one of the seven Harvard Advertising
Awards which have been conferred upon that
In the words of Mr. Calkins: "René
Clarke may be called the 'father' of the
blond advertisement. The outstanding qual
ity of Wesson Oil, Heinz, Eaton, Crane
Pike, Hartford Insurance and other advertis
ing owes much to him." The appreciation of
Lawrence Rosa in this issue is especially im
pressive coming from René Clarke.
Amos Stote is a contributing editor of Ad
vertising Selling and its foreign corre-
spondent. Now living in Paris, Mr. Stote
held several important advertising positions
in the United States.
Paul L. Lewis, a vice-president of N. W.
Ayer Son, Philadelphia, was until recently
manager of the Copy Department and built
up the present writing and art forces of that
institution. A former art student himself, he
is keenly interested in the development of art
in advertising. He has known Earl Horter as
a friend and as an artist for many years.