C O N T R I B U T O R S TO T H I Earnest Elmo Calkins. Winner of the Gold Medal in the Harvard Advertising Awards for 1925, and head of the firm of Calkins Hol den, Mr. Calkins occupies an eminent posi tion in the advertising world. He contributes regularly to many of the important business and literary magazines and is the author of several books, including "Business the Civi- lizer." Gustav Jensen, who designed the cover and to whom much credit is due for his coopera tion in arranging the typography and physi cal makeup of Advertising Arts, is one of advertising's leading designers and artists. Simplicity of design and delicacy of color distinguish Jensen's work. Frank H. Young received his art training at the Chicago Art Institute; has served on the art staff of Calkins Holden; was at one time art director for Charles Daniel Frey, Chicago advertising art studio, and later founded Young, Timmins Smith, advertis ing art service, Chicago. Mr. Young is the author of "Advertising Layout" and is, at present, at Alberquerque, New Mexico, writ ing a second book on this subject. Accompanying the article by Rockwell Kent is an illustration of the author's taken from the Random House edition of "Candide." Eminent among the moderns, Mr. Kent is represented not only by his well known ad vertising work, but also by his fine arts con tributions, many of which hang in various museums throughout the country. S ISSUE Lucian Bernhard, who writes "Putting Beauty into Industry," is one of the leading sponsors of the art in industry movement. Having gained a wide reputation in Europe as an architect, poster artist, decorator and type designer, Mr. Bernhard is now working out his ideas of style and beauty in America. Paul Hollister is a vice-president of Batten, Barton, Durstine Osborn, Inc., and a winner of one of the seven Harvard Advertising Awards which have been conferred upon that agency. In the words of Mr. Calkins: "René Clarke may be called the 'father' of the blond advertisement. The outstanding qual ity of Wesson Oil, Heinz, Eaton, Crane Pike, Hartford Insurance and other advertis ing owes much to him." The appreciation of Lawrence Rosa in this issue is especially im pressive coming from René Clarke. Amos Stote is a contributing editor of Ad vertising Selling and its foreign corre- spondent. Now living in Paris, Mr. Stote held several important advertising positions in the United States. Paul L. Lewis, a vice-president of N. W. Ayer Son, Philadelphia, was until recently manager of the Copy Department and built up the present writing and art forces of that institution. A former art student himself, he is keenly interested in the development of art in advertising. He has known Earl Horter as a friend and as an artist for many years. 70

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