STERLING ENGRAVING COMPANY
HE PHOTO-ENGRAVER AM I, conceived in the Beginning, while Mother
Earth, still shrouded in darkness, was taking on definite form. At the Dawn,
when Man, first communicated with Man, was I Present and with crude flint
recorded in Graphs and Symbols, for the Ages to come, the nascent
functionings of the New Life.
Man grew in Stature, Power and Dominion, Grew I Also. As the rocks and
cliffs no longer afforded fitting spaces upon which to delineate the activities
of Tribes and Clans, their secrets and diplomacies demanding a more tractable
media, I gathered wax of bees and gum of trees, and upon these tablets did
I draw and transcribe as Time dictated.
With more perfect tools and stored foods, sons of men battling for the richer
lands, Commerce made her claims upon Me. Ancient Egypt yielded her se
crets of weaving fibre into paper. From priest and cloister I appropriated the
Arts they had fostered and with wooden block and stone slab, transferred
characters and picturesBooks were made.
Peoples multiplied and covered the Earth. The Hand no longer kept pace
with the demands of Civilization and Culture. Then, took I Camera and Lens
and upon metals wrought from the hills, rolled and polished, I etched with
salts and acids, the images transmitted and transmuted through this powerful
instrument and agent of Human Progress.
I am the Apotheosis of Vision. I speak the language of children and of all
nations. Soon will I have restored the whole Earth to the Days of Genesis
"Of One Language and of One Speech." To Me, the Tower of Babel and
the Confusion of Tongues is but a Myth.
The colors of the Spectrum do My Bidding. Nature's lavish hues are at My
Command. I Am the trusted servant of Trade and Industry. I create new wants,
open markets and move merchandise. The Walls of Caves, Cottages and
Cathedrals bear witness of my Craftsmanship. A Friend of the Poor as well as
of the Rich. A disseminator of Education and Learning. I entertain and instruct.
I reclaim the Savage and advance the Arts. My silent messages move Men to
action and loftier deeds. Where Life, Spirit, Thought and Imagery are made
manifest, there Am I also. My Story Leaves Nothing Untold.
ROBERT B. OLSEN
EAST PLANT 304-320 EAST 45th STREET VAN DERBILT 7661 -6 klCW/ VORIC NI V
WEST PLANT 475 TENTH AVE. at 36th ST. MEDALLION 1900-5 'NCW 7 W l\ l\