Ti BY 1 HE P'R E C T A.RY E RTISIKIG BUSINESS HAS PAID A DREADFUL PENALTY BECAUSE OF THE MISUNDERSTANDING THAT HAS EXISTED BETWEEN PRINTERS AND BUYERS OF WHAT ABOUT THE CHAMPION COATED PAPER CO., Hamilton, Ohio sL. WHAT About Print ing? Are you realiz ing full return from your investment in direct ad vertising your printing? Are there problems in its purchase which have caused delays unnecessary ex pense worry and "high fever?" Have you a full understanding of its potentialities? The New Book by Champion "What About Printing" may help to dispel some of these printing problems. The edition is limited and is intended only for those in the printing and adver tising field who are respon sible for planning, produc ing, and buying printing. We want your request on your business letterhead and please tell us your positionthat tells us who you are and makes our records complete for later reference. Address your re quest to Dept. K. uaed ly 5 Note to Printers This book is to be mailed to our printer's list. If you do not receive your copy please write us. Note to Advertisers For the present the book will be mailed to advertisers only on request in order that its distribution may be made to those who are most actively concerned. WltttKttÊKÊÊÊÊ/ÊÊÊÊÊÊÊÊÊÊÊttÊÊÊiÊÊÊKtÊÊIÊÊÊtÊiÊÊÊÊtÊÊÊttÊKÊÊÊÊÊÊÊÊt/ÊÊÊÊÊiÊK/ÊÊ/ÊÊKIKÊIÊKÊÊKÊÊIÊÊKKÊtÊÊÊtÊÊÊÊÊÊÊÊÊÊÊIÊÊÊÊÊÊÊÊÊÊi P Rl NTI N G THE CHAMPION COATED PAPER CO OiwniftatiOhio A NEW BOO CHAMPI

Advertising Arts en | 1930 | | page 9