No man is "fussy" if he wants the best pencil! VENUS the pencil of 17 shades of black IT'S not fussiness. To the craftsman, the pencil is a tool that is either perfect or im perfect. If it is imperfect, he will discard it. But Venus Pencils are perfect instruments that produce smooth, even lines without effort. They are true to the degree. They are strong! Uniform degrees mean a lot. Venus Pencils, in 17 shades of black, are the same whether you buy them in Rochester or Rome. You can find in this selection any tones you wantfrom the softest 6B to the hardest 9PI. If you send us the coupon below, we will gladly mail you a sample Venus Pencil of any desired degree for comparison with the pencil you now use. American Pencil Co., Venus Building, Hoboken, N. J. This is the hand of McClelland Barclay, one of America s foremost commercial artists, whose magazine covers and"FisherBody" illus trations have given him national prominence. (Of course you know about Unique Thin Lead Colored Pencils and Venus Erasers made by the makers of Venus) AMERICAN PENCIL COMPANY, D Venus Building, Hoboken, N. J. Without obligation, please send me a Venus Pencil of the following degree...-.......................... Name........_______________.................................................... Address........................................................................ City and State............................................................... Occupation................................................................... 5

Advertising Arts en | 1930 | | page 11