ow can you use
Art as a profit-maker
in your business?
It'S an old story now that a few judicious
touches of red, yellow and blue will sell more kitchen-
ware at a better profit.
Also you are a little frightened at the idea
of calling in a long-haired art expert who may be good
enough at his own game hut a complete washout in
horse sense and practicality.
Every practical male has observed the fickle female
avidly buying new, gorgeously-packaged face creams,
in preference to the old reliable kind put up in white
prescription jars. And few high-powered executives
have escaped seduction by golf hose and pyjamas
deliberately designed to inspire possessive desires.
You are convinced beyond reasonable doubt that
Art can make merchandise more desirable, and often
better suited to its purposes. But your chief engineer
has not taken a course at the Art Students League.
And your Sales Manager has never lived in Green
wich Village or the Latin Quarter of dear old Paris.
The purpose of Industrial Art Counsel, Inc., is
to enable business men to employ art profitably
and without too much exasperation due to tempera
ments, parlor pink ideas and art for art's sake.