Adve rtis i n g
110 EAST 42nd ST., NEW YORK
11 JAMES ST., ROCHESTER
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"What shall we do about this modern style? Its tall angular women, its
metallic planes, its new gamut of colors? Its strange forms and abstract
figures? How much shall we change the appearance of merchandise; the
character of products; the form of containers and cartons? Above all, how
shall we key our advertising to this new tempo?" In the brochure "Going
Modern," these questions, and others much in the minds of forward-thinking
sales managers and advertising men, are answered intelligently, helpfully.
A limited number of these soundly valuable little books are still available.
A request on your business stationery will bring your copy promptly!