We Raise Our Craft To An Art TYPOGRAPHY THAT SETS UP AN IDEAL ADVERTISING TYPOGRAPHERS OF AMERICA "A few can touch the magic string and fame is proud to win them} alas for those who cannot sing, but die with music in them."— Oliver Wendell Holmes Artisanship has hands and feet, art has wings. Creative typography demands more than just technical knowledge to do the obvious well. It calls for ideals, imagination, intrepidity, self-expression, fervor to excel. It cultivates a viewpoint, eagerly and tensely modern, that sees rich romance in big business. Creative typography has been the making of adver tising. It has elevated it from the category of a simple card to the dignity of a stirring message. The members of this association are proud to have played the leading part in the advancement of the art of typography for the promotion of the profession of advertising. National Headquarters 461 Eighth Avenue, New York BOSTON The Berkeley Press The Wood Clarke Press BUFFALO Axel E. Sahlin Typographic Service, Inc. CHICAGO Arkin Advertisers Service Bertsch Cooper J. M. Bundscho, Inc. Hayes-Lochner Harold A. Holmes, Inc. CLEVELAND Skelly-Typesetting Co. DENVER The A. B. Hirschfeld Press DETROIT George Willens Co. INDIANAPOLIS The Typographic Service Co. LOS ANGELES Typographic Service Co. PHILADELPHIA Progressive Composition Co. Willens, Inc. PITTSBURGH Keystone Composition Co. Edwin H. Stuart, Inc. ST. LOUIS Warwick Typographers, Inc. TORONTO Swan Service NEW YORK CITY Ad Service Co. Advertising Agencies' Service Co. Advertising-Craftsmen, I nc. (A-C) Advertising Typographers, Inc. The Advertype Co., Inc. E. M. Diamant Typographic Service Frost Brothers David Gildea Co., Inc. Heller-Edwards Typography,Inc. Huxley House Montague Lee Co., Inc. Frederic Nelson Phillips, Inc. Royal Typographers, Inc. Supreme Ad Service Tri-Arts Printing Corp. Typographic Service Co. of N.Y.Jnc. KurtH. Volk, Inc. Woodrow Press, Inc. 67

Advertising Arts en | 1930 | | page 95