LITE MERCENTHALER M PHI I I Kil EVERYJ'obshouldstart LINOTYPE COMPANY WEIGHTS BLACK MEDIUM LITE THIN the new Dwiggins-designed sans- serif series exclusive to Linotype is available in four distinct weights, and a complete range of sizes from 6 to 36 point. Metroblack is the face you are reading. Metrolite, Metromedium and Metrothin are briefly compared below: Specimen material showing the usefulness of this smart sans-serif series is available on request. Write the nearest agency. No obligation. TRADE QTYPEM""<!) WEIGHTS BLACK MEDIUM LITE THIN I METRO IVt w U i V/ IVl with a plan that gives the exact size of each type block. Have the layout m an compute with care the number of letters in each EVERY job should start with a plan that gives the exact size of each type block. Have the layout man compu te with care the number of letters in each piece ~T~" II I K I EVERY job should start with a pi I I I I I N an that gives the exact size of ea ch type block. Have the layout man compute with ca re the number of letters in each piece of copy and you BROOKLYN, N. Y. SAN FRANCISCO NEW ORLEANS CHICAGO CANADIAN LINOTYPE, LIMITED,TORONTO Representatives in the Principal Cities of the World 520.30.10-A

Advertising Arts en | 1930 | | page 88