P H OTO - ENG RAVI N G is an art which should be so perfect as to conceal itself. Imperfect engravings divert attention from the subject matter to the means of reproducing it. Much of the effectiveness is thus lost. It costs no more to buy first-quality engravings. In most cases, it is merely a matter of being careful to choose an engraver who is equipped, is capable, and conscientious. We suggest you give Gotham a trial. For day or night service, ring Longacre 5-1020, 229 West 28th Street, New York 8

Advertising Arts en | 1932 | | page 12