OF DISTINGUISHED ADVERTISEMENTS SELECTED FROM
DECEMBER AND JANUARY BUSINESS PUBLICATIONS
Those business paper advertisers who are sold on the strategy of continuous advertising to
hold present markets and to build future business are apparently also sold on the strategy of
keeping their advertising attractive and interesting Such is the comment of our judgesand
they ought to know. For over a year they have been going over regularly the pages of 140 or
more business publications in selecting outstanding advertisements for the McGraw-Hill
Gallery. They have been greatly interested in observing that the quality of industrial, trade and
class advertising has been affected very little by general business conditions. Here, for instance,
are examples selected finally from 200 advertisements taken from December and January issues.
A daring but extremely attractive use of color. Agency:
Brooke, Smith French, Inc. Publications: Electrical
Merchandising, Electric Refrigeration News, Public Service
This distinctive art work won the hearty commendation of
the jury. Artist: Robert Unsworth. Agency: Hamman-Lesan
Company. PublicationsThe Business Week, Nation's Business,
Time, Fortune, Pacific Factory, Southern California Business.
The electric refrigerator you wnuld buy, a
|in»|K-n, i- undoubtedly «he rln-trie refrigerator
you should so// as a dealer.
Get over on llie "olher side of tbc de-Is" and mate
this test. And then, on that sound basis, let's pet
top-llur and discuss the Kelvinator FI LL
11219 Plymouth Kond. Detroit. Michigan
Kelvinator of Canada, l td.. London. Ontario
kelvinator Limited. London. England
OPTING throughout Calif
ornia, the fout largest telephone
and telegraph companies in the
state arc depositors in Bank of
America, which also covers Calif-
panics have invested nearly one-
half billion dollars in California,
giving work to 10,MX) persons
Operations so vast require
is found in Bank of America's
-f 10 branches This statewide
Bank has any service your busi
ness needs. Correspondence is
invited Bank of America.
San Francisco or Los Angeles.