of a product that
"couldn't be conveyed'
and how it was
MATHEWS CONVEYER SYSTEMS
Purpose of the McGraw-Hill Gallery
J' Q MS PER COin
could nol be tolerated. And yet.
more rapid transportation through-
That is the story of the product
that "couldn't he conveyed." It is a
story with a happy ending, how ever.
of belt-driven live rollet
permit right angle turns
In storage areas, both top and
put to work, the upper bringing
for Mathews engineers designed the product into storage, the lower
and built a conveyer system which carrying out goods for shipment,
provided the desired capacity; speed Declined belts, traveling through
and safety. several floors, transport large pack-
Two buildings, a single story and ages to the shipping platform. Spiral
a five story, are served by this han- chutes, winding down from upper
dling system. Belt conveyers are floors, convey smaller packages,
wide to accommodate maximum Every w-hcrebmndling h« indefinite
sizes, timed to maintain schedules. route. Everywhere movement is
At transfer points, special deflectors synchronous, rapid and economical.
One of a new series of advertisements created and produced
by the Copy Service Department, McGraw-Hill Publishing
Company. The judges voted this a fine example of layout.
With changes for adapting the copy to various industries
this advertisement appeared in Chemical Metallurgical
Engineering, Food Industries, Maintenance Engineering,
Power, The Business Week, Factory and Industrial Manage
ment, Product Engineering.
Above: The judges thought so highly of this photography that
we have borrowed it to dress up the borders of these pages.
Photographs and arrangement by Pagano. Agency: Mars-
chalk Pratt. Advertisement used exclusively as a front
cover, American Machinist.
Upper left: Considered an excellent example of attractive
and practical typography. Agency: Paul Teas Incorporated.
Typography by W. R. Mathews Co. Publications: Factory
and Industrial Management, Improvement, Industrial Canada.
To encourage higher standards of layout, typography,
photography and art in business paper advertising. Text
and captions are not considered except as regards layout
and typography. Whether or not an advertisement has
appeared in a McGraw-Hill publication has no bearing
whatever upon its selection. Judges: John Benson, Presi
dent, American Association of Advertising Agents; Philip
L. Thompson, President, Audit Bureau of Circulation;
Warren C. Piatt, President, Associated Business Papers,
Inc.; Frederick C. Kendall, Editor, Advertising a Selling,-
Earl Whitehorne, Assistant Vice-President, McGraw-Hill
Publishing Company, Inc.