Is the Leader in Its Field because it has every good quality desired in a distinctive book paper. It prints easily with a minimum of make ready, thereby saving time in the pressroom. Its uniformly even finish is adapted to letter press, lithography or gravure. The illustration opposite demon strates its suitability to sheet-fed gravure presswork. Note the richness of contrast, with the paper blending into the picture and becoming an actual part of it. Ticonderoga Text has conclusively proven that a beautiful paper need not be expensive. Its economical price is sure to be a pleasant surprise. pi TICONDEROGA PuLP fc? PAPER COMPANY EAST 42nd STREET 220

Advertising Arts en | 1932 | | page 17