28 Dorothy Gray in the field of cos metics is as forcefully trade-marked as General Electric, but each character istic detail is treated with a fine discrimination as a cosmetic appeal. Pinaud and Lortay have succeeded in these graceful bottles in retaining the feminine elegance of luxury mer chandise, adapting to these mass production containers. Macy's institutional packaging is the best example of the kind to be found. This red and white soap carton is not too elegant for the kitchen, but nevertheless appeals to the house wife's sense of beauty.

Advertising Arts en | 1932 | | page 44