33 Üie manufacturer who pays for years of research on a new machine and then lifts out of the storage room a relic of the mid-nineteenth century in which to house it, is, to say the least, inconsistent. The intelligent approach is excellently illustrated by the procedure of the Davis Welding and Manufacturing Company of Cincinnati. This company spent more than five years research and experimentation on a new gaso line recording dispensameter and had an industrial artist w ork with its engineers on the problem of housing the machinery effectively. Joseph Sinel s design for the exterior forms is a significant contribution to the increasing influence of rational machine design of the twentieth century. Davis-Hardoll Gasoline Dispensameter Designed by Joseph Sinel Design Patented U. S. Patent Office Photograph by Adams Studio

Advertising Arts en | 1932 | | page 49