I any an advertiser, observing his most perplexing pictorial difficulties turned into that reireshing rarity a simple, dramatic convincing photograph which appears equally convincing in a half-tone has been interested enough to ask how we do it. We have a simple formula for successful photographs.based on (1) knowing the whole story (2) discrimi- MY GALLERY OF SUCCESSFUL M

Advertising Arts en | 1932 | | page 68