nating intelligently in choosing models and accessories 3combining technique, lighting and composition to make the most of the chosen reproductive process The application of this formula and the successes achieved by it is your guarantee of successful pictures if you put the responsi- bility up to us to show your story simply O >- dramatically and convincingly, h. I. WILLIAMS, 5 EAST 40 STREET u PHOTOGRAPHS

Advertising Arts en | 1932 | | page 69