Penny Wiseand Pound Foolish COATED PA PERS In these days pennies look attractive, no doubt. But the man who stoops to a penny in buying printing is apt to "lose his roll." With too-cheap printed matter he risks more than just the cost of artwork, cuts, paper, print ing and mailing he risks the profits that effec tive printed matter would have brought him. Certain items necessary to good printing have been reduced in priceparticularly Cantine Coated Papers. At the same time, Cantine quality has been improved to the highest point attained in 45 years. None can afford to econo mize further in paper than to use Cantine's. Your printer will gladly submit dummies on the Cantine grade best suited to your need. With Cantine Paper you are getting the finest quality you have ever had, at the lowest cost in a generation. That's enoughyou can safely stop right there! THE MARTIN CANTTNE COMPANY Please send samples of the papers checked belo Canfold Esopus G Watertone G Colorfold Name Firm Address Velvetone O M-C Folding Zena Duo-Bond G Ashokan G Hi-Arts G Litho G Niagara Mills at Saugerties, N. Y. Specialists in coaled paper since 1888 .V. Y. Sales Office, 501 Fifth Ave.

Advertising Arts en | 1932 | | page 71