Penny Wiseand Pound Foolish
COATED PA PERS
In these days pennies look attractive, no
doubt. But the man who stoops to a penny
in buying printing is apt to "lose his roll."
With too-cheap printed matter he risks more
than just the cost of artwork, cuts, paper, print
ing and mailing he risks the profits that effec
tive printed matter would have brought him.
Certain items necessary to good printing have
been reduced in priceparticularly Cantine
Coated Papers. At the same time, Cantine
quality has been improved to the highest point
attained in 45 years. None can afford to econo
mize further in paper than to use Cantine's.
Your printer will gladly submit dummies on
the Cantine grade best suited to your need.
With Cantine Paper you are getting the finest
quality you have ever had, at the lowest cost
in a generation. That's enoughyou can safely
stop right there!
THE MARTIN CANTTNE COMPANY
Please send samples of the papers checked belo
O M-C Folding
Mills at Saugerties, N. Y.
Specialists in coaled paper since 1888 .V. Y. Sales Office, 501 Fifth Ave.