An example of novel and sound merchan
dising and packaging is this new ink bottle for
General Ink. The bottle is of corrugated glass
topped with a shiny metal cap. Horizontal lines
on the carton carry out the design of the bottle.
The color scheme is blue and silver. An interest
ing feature of this design is its convertibility. At
tached to each bottle is a folder and coupon tell
ing how to convert it into a lamp base or cocktail
shaker, with provisions for obtaining the conver
The bottle and carton were designed by Mon
roe F. Dreher, Inc., Newark, N. J., and produced
by the following manufacturers: Bottle: Salem
Glass Works. Cap: Bakelite. Colt's Patent Fire
Arms Mfg. Co. Metal Cap: Brass Goods Mfg. Co.
Label: L. F. Grammes Sons. Carton: Int'l
Folding Paper Box Co., Inc.
Insert opposite: Color photograph by Henry
Waxmanprinted by McCall Company, Dayton