(a) Excelsior "a" (black) superimposed on
conventional "a", Roman No. 2 (white)
both enlarged approximately 125 times.
(d) Notice how the design of Excelsior
avoids fine lines which break down,
and sharp angles which fill up.
(b) There is a wider
(e) The long tail on the
has trapped many
an unwary gob of
(c) Excelsior counters are
larger and more open.
PAUL SMITH Excelsior Type Mergenthaler Linotype Co. Kenyon Gr Eckhardt Inc. (Paul Smith)
Medal for design of complete advertisement