80 MAGAZINE ADS, SINGLE PAGE 3 OR MORE COLORS 8 MAGAZINE ADS, 2 COLORS OR BLACK AND WHITE 13 MAGAZINE ADS, 2 PAGES OR MORE, 3 OR MORE COLORS 17 MAGAZINE ADS, LESS THAN FULL PAGE, COLOR OR BLACK AND WHITE 24 NEWSPAPER ADS, OVER 500 LINES 27 NEWSPAPER ADS, 500 LINES OR LESS 34 TRADE PERIODICAL ADS, FULL PAGE OR MORE, 2 OR MORE COLORS 38 TRADE PERIODICAL ADS, FULL PAGE OR MORE, BLACK AND WHITE 41 TRADE PERIODICAL ADS, LESS THAN FULL PAGE, COLOR OR BLACK AND WHITE 48 BOOKLET, DIRECT MAIL, 12 OR MORE PAGES, 3 OR MORE COLORS 50 BOOKLET, DIRECT MAIL, 2 COLORS OR BLACK AND WHITE 54 BOOKLET, DIRECT MAIL, LESS THAN 12 PAGES, 3 OR MORE COLORS 55 BOOKLET, DIRECT MAIL, LESS THAN 12 PAGES, 2 COLORS OR BLACK AND WHITE 56 POSTERS—24-SHEET POSTERS 60 ALL OTHER POSTERS-ANY SIZE 66 POINT OF SALE, DISPLAYS 70 POINT OF SALE, PACKAGES 70 RECORD ALBUM COVERS, BOOK JACKETS 73 SALES PRESENTATIONS OR PROMOTION KITS 78 LETTERHEADS AND TRADE MARKS ANNOUNCEMENT CARDS AND CALENDARS 83 EDITORIAL PAGE, 3 OR MORE COLORS 88 EDITORIAL PAGE, 2 COLORS OR BLACK AND WHITE 90 EDITORIAL SPREAD, 3 OR MORE COLORS 91 EDITORIAL SPREAD, 2 COLORS OR BLACK AND WHITE 95 EDITORIAL SECTION OR INSERT, 3 OR MORE COLORS 99 EDITORIAL SECTION, 2 COLORS OR BLACK AND WHITE 101 MAGAZINE COVERS, GENERAL 102 MAGAZINE COVERS, TRADE 104 INSTITUTIONAL, COMPANY MAGAZINES AND HOUSE ORGANS 106 ANNUAL REPORTS, ENTIRE PUBLICATION 111 7

Art Directors Annual of Advertising Arts en | 1958 | | page 13