onfyVOGlJE brings you the complete fashion story.
This is the watch that went to the Antarctic on the 50-natior.
Geophysical Year project, now underway. It lived through tin
world's worst temperature shifts—from 100 above to 40 below
And it kept time perfectly! A great new compensamatii
device kept it split-second faithful! It's watei'proof* too
self-winding, anti-magnetic and shock-resistant, with i
guaranteed unbreakable mainspring and balance staff
That's why Croton can guarantee it unconditionally foi
3 years. It's all stainless steel, designed for rugged wear
yet it's slim and handsome. Makes a great gift! «69.5(
The Antarctic by CROTON
Designer, Art Director Richard Loew Photographer Lester Book
binder Publisher Conde Nast Publications, Inc. Publication Vogue
Designer, Art Director Robert Gage Photographer Wingate Paine
Advertising Agency Doyle, Dane, Bernbach, Inc. Advertiser Croton
Watch Co. EE
Designers Paul Smith, Marce Mayhew Art Director Paul Smith Pho
tographer Stephen Michael Advertising Agency Calkins Holden,
Inc. Advertiser Rand McNally Co.
MAGAZINE ADS, 2 PAGES OR MORE 3 OR MORE COLORS
Art Directors Club Medal—Designer, Art Director Robert Pliskin
Photographer Becker Horowitz Advertising Agency McCann-Erick-
son, Inc. Advertiser Columbia Records
The mind of a newborn child, it is said, is a tablet on which nothing is
written - tabula rasa, the philosophers called it.
Then experience starts its story and keeps tin writing until life is done.
What shall be written on the sensitive mind ol your child? As the
years unfold the world unfolds and much of it will unfold in books.
For hooks are essential eltriehcrs of every child's experience.
Rand MfNally publishes and prints for other publishers the kind
of good reading that enriches the mind of child and grownup alike.
Textbooks for schools proud of their standards encyclopedias, books
lo help children learn through their imaginations nonaction to en-