Although this Annual has a single purpose-to present in book form the 467 pieces of graphic art selected for the 1958 Annual National Exhibition of the Art Directors Club of New \0rk-1t will function in multiple ways, according to the needs and interests of those oZrsls l see it as the newest recorded chapter of the history of advertising art in the United Statesothers as compilation of the results of the creative imagination and craftsmanship of their confreres..still others as an indicator of the degree of progress made this year toward the attainment of an optimum balance between the needs of business and the needs of artsome as a forecast of the future styles and trends in graphicsand some will see it simply as a book of unusual visual interest But however you see it, we believe you will find the contents of this 1958 Annual interesting, useful Aougt^wokx^

Art Directors Annual of Advertising Arts en | 1958 | | page 249