report on the annual awards luncheon 1958 tographers whose entries had been selected as the year's most outstanding examples of the best work produced in the fields of advertising and editorial art and design. In addition, forty- three Distinctive Merit Awards were presented. Medal winners were intro duced as their exhibits were flashed on the screen. The names of the winners of the Dis tinctive Merit Awards were read by Walter R. Grotz, Presi dent of the Art Directors Club of New York. The meeting was opened by Arthur Hawkins, Chairman of the luncheon. He displayed a scroll presented to the Art Direc tors Club of New York by Mayor Robert F. Wagner, proclaiming April 1-1 o Visual Communi cations Week. Mr. Hawkins said, "For the third year Mayor Wagner has elected to recognize the art director's contribution to the culture and economy of the nation's greatest city. We are charged with a great respon sibility." Mr. Hawkins then intro duced President Grotz who ad dressed the meeting before the presentation of awards. Presi dent Grotz told the audience that, "Today more than ever, the pace of events compels us to seek new dynamic creative ideas not only in advertising and editorial pages but in sci ence and business as well. The inspiration given by man agement and the establishment of a favorable climate for cre ative work are vital to our prog ress," he added. One of the highlights of the event was the presentation of Art Director Medals to four leaders of industry and govern ment by President Grotz, "for their encouragement and sup port of the art director." Arthur Hawkins awards luncheon chairman On Tuesday, April 1, 1958 the Awards Luncheon of the 37th Annual National Exhibition of Advertising 8c Editorial Art and Design was held in the Grand Ballroom of the Waldorf-Asto ria Hotel. Six hundred ninety- three guests were gathered to witness the presentation of Medals to the sixteen art direc tors, designers, artists and pho-

Art Directors Annual of Advertising Arts en | 1958 | | page 254