national
society
of art
directors
Stanley Glaubach,
Joseph Palamara
Three Dimensional Design
37th annual exhibit
George Lois
art director
Sudler Hennessey
exhibit catalog and the
37th annual
GeneFederico
art director
Douglas D. Simon
third communications
conference
Sudler Hennessey
all collateral material
The first task of the Design
Committee was the selection of
sources of supply for typogra
phy, photography, engraving,
offset, paper and other essen
tial materials and services. The
individuals and companies
that were selected, provided
products and services of the
high quality demanded by the
design committee.
Our special thanks for
their outstanding quality and
service go to these suppliers se
lected to work with the Com
mittee:
The Composing Room,
Empire Typographers and Lino-
craft were responsible for the
typography. Photographers
were Ben Rose, Carl Fischer and
Ben Somoroff. Plates were made
by Collier Photoengraving. Off
set was supplied by Crafton
Graphic, Morris Press and Bur
ton-Quaker. The Harbor Paper
Company and Nelson-White-
head supplied the paper.
Our primary concern was
to develop a single image that
would identify the 37th Annual
National Exhibition. The final
design was an emblem based on
the AD symbol embellished
with identification for the year
and the series number of the
Exhibition.
In the same manner a
symbol was developed for the
Third Communications Confer
ence. The ultimate design was
the phrenologic head, symboliz
ing "Creativity," the Confer
ence theme.
Because of the particular
need for clarity, conciseness and
economy in the Call for Entries,
a newspaper format was devel
oped employing large type and
line velox photographs printed
on inexpensive construction
paper. By utilizing the AD sym
bol and typography from the
Call for Entries, the collateral
material all but designed itself.
If the success of this pro
gram can be equated to the suc
cess of the 1958 Annual Exhibi
tion and Third Communica
tions Conference, our future
plans should include a continu
ance of similarly integrated pro
motional efforts.
Herb'Lubalin
vice-president and
executive art director
Sudler Hennessey, Inc.
design chairman
This, our thirteenth year, marks
another milestone in the history
of the National Society of Art
Directors.
In these thirteen years the
N.S.A.D. has become one of the
largest professional graphic art
groups in North America. The
present membership, number
ing over 3,500 from 31 Clubs,
represents every major industri
al area in the U.S. and Canada.
This year we were happy
to welcome into our growing
organization the Art Directors
Clubs of Richmond, Virginia;
Dallas-Fort Worth Texas; St.
Louis, Missouri; and Omaha,
Nebraska. With fifteen other
Clubs wishing to become affilia
ted with the N.S.A.D., it is con
ceivable that within the next
five years more than fifty Clubs
will have joined the Society.
The exceptionally rapid
rate of growth of the National
Society has given rise, under
standably, to some problems.
Chief among these is the prob
lem of adequate communica
tion between member Clubs.
Various solutions have been
offered and one of these, the
grouping of Clubs, has been
under serious consideration for
a number of years. Accordingly,
at the annual meeting this year,
President James P. Sherman
presented a proposal by which
a division of the country into
regional sections—after the pat
tern adopted by the qA's—
would be achieved. Operating
under a regional plan, each Club
can realize a greater value from
its activities and the Society can
derive increased benefits from a
continuing exchange of ideas,
conferences and exhibitions.
Let us consider some of the
accomplishments and activities
of the N.S.A.D. Through the
Society's "Code of Fair Prac
tice," the organization has be
come recognized as a champion
of ethical business practices.
The artist, photographer, art
director and buyer have thus
been provided with certain con
trols that have proved mutually
beneficial. Among these bene
fits are the improvement in the
relationship between seller and
buyer, and the assurance of high
ethical standards in the adver
tising industry.
The N.S.A.D. has been
working diligently with mem
ber Clubs on education and
scholarships. At the annual
meeting Guy Fry, Education
Director of the Society, gave a
report on the activities of the
various Clubs in this field.
More detailed reports were giv-
