committee
chairmen
the Chairman and the commit
tee belongs the credit for pro
ducing a stimulating Confer
ence of major importance.
The 37th Annual National
Exhibition Victor Trasoff,
chairman a stunning and
arresting display of the best in
advertising and editorial art and
design strategically placed
for easy traffic flow and observa
tion a major achievement in
the hands of the Chairman and
his committee.
The Awards Luncheon,
Arthur Hawkins, Chairman
perfect timing and coordina
tion planned and executed
by the dynamic Chairman and
his efficient committee.
The Design Committee
Herb Lubalin, Chairman a
new committee 'conceived and
organized by Mr. Lubalin
for the first time unity was at
tained for the promotional
designs used in all activities
the Chairman and his commit
tee have made a contribution of
immeasurable value to the pres
tige of the organization.
The Education and Schol
arship Committee Thomas
T Morton, Chairman plan
ned and organized a seminar for
the top students from art schools
in the Eastenlisted a faculty
of experts from the membership
of the Club this unique
project placed the Art Directors
Club in a new sphere of activity.
The Research Committee,
Hoyt Howard, Chairman
a series of stimulating and
productive programs covering
readership reports, motiva
tional techniques, subliminal
projection, copy-testing and a
score of other subjects the
strong demand for continuing
this activity next year attests to
the splendid work of the Chair
man and his committee.
The entertainment Com
mittee William Bowman,
Chairman the lively lunch
eon featuring Dixieland Jazz
a festive Halloween party a
warm and friendly Thanksgiv
ing session the gaily designed
Christmas party in conjunction
with the Members' Exhibition
the "Grotznik Gambol" as a
climax to the year's events.
The 1958 Annual Adver
tising Art Committee Paul
Lawler, Editor to him and
his assistants belong the respon
sibility of editing and produc
ing the fine Annual you now
hold in your hands.
The presentation of the
Distinguished Service Award is
not for one single effort alone,
but for continuous through-the-
years exceptional contributions
of service to our Club by a mem
ber or members. The Advisory
and Executive Boards, acting in
joint consideration, were proud
to present this year's certificate
to Mahlon Cline for his untiring
work as Treasurer for 4 years,
Terry McGovern for unselfish
loyalty and legal advice for so
many years, and Gordon Aymar
for maintaining such consistent
high personal and professional
standards throughout his distin
guished career.
No record of contribution
to the Art Directors Club would
be complete without including
among those devoted and loyal
friends of the Club, Winifred
Karn, the Executive Secretary,
and San Hack, her assistant.
1958 saw the initial use by
the Club of a public relations
firm. Credit for this suggestion
goes to Edward Wade. The firm
selected was Morris Associates.
The coverage obtained for the
Club in the daily press and in
the trade journals not only pro
vided a better understanding of
the purpose and activities of the
Art Directors Club, but also in
creased greatly the acceptance of
our Club as an influential factor
in the field of advertising.
Through the united effort
of the Committees and the
membership, success has again
been attained in all areas of
activity. In addition, another
great step has been taken in
establishing the importance of
art direction in industry,
communications and the
nation's economy.
BertW Littman,
executive vice president
ad fund
chairman
Arthur Hawkins
37 th annual of advertising art
chairman
Paul Lawler
37th annual exhibition
chairman
VictorTrasoff
art direction magazine
chairman
Ed Wade
awards luncheon
chairman
advisory board, Arthur Hawkins
children's exhibition
chairman
Kenneth P. Sneider
constitution
chairman
John Jamison
design
chairman
Herbert Lubalin
education and scholarship
chairman
Thomas Throck Morton
entertainment
chairman
William Bowman
ethics
chairman
Mitch Havemeyer
finance
Mahlon Cline
golf tournament
chairman
Norman Mullendore
historian
Nathaniel Pousette-Dart
