The man who can't afford to make a mistake
Hans Hubmann from Black Star
In a very real sense, the man who advertises to
you in magazines creates a tightrope for himself.
That tightrope is made up of the three obliga
tions he takes on when he buys the privilege of
informing you about his products
First, he informs you publicly. The information
he gives you must be true—or the slips will stand
out for all to see.
Next, he competes for your dollar with a publicly
printed message. You can see how his company's
product stacks up to others.
Finally, the man who advertises in magazines
promises you in public print that his product will
live up to the statements he makes about it.
So, you get all threeclear information, easy
comparisons, printed promises. All while resting
in your easy chair. All at your own pace.
All from advertisements in magazines like LIFE.
ANOTHER EXAMPLE OF HOW ADVERTISING HELPS EVERYBODY