Collier Photo Engraving Inc. helps
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It's easy because it's radio. One phone call from you and radio's in selling
action for you tomorrow. It's easier still because it's WCBS Radio you're
calling. No other radio station reaches so many different New York families
(over 1.6 million*) every day. And selling comes easiest of all when you use
famous, established personalities for the jobthe kind that listeners have
told us they believe in most**.and the kind that WCBS Radio has noth
ing but. Jack Sterling, for example, and Lanny Ross, Jim Lowe, Martha
Wright. Performers like these give new conviction to a sales story. And this
moves products. So just give Sales Manager Tom Swafford a ring (han
diest phone number in town) and
you're in business. Lots of business.
CBS Television advertisers are better
prepared for the big summer sates push
than ever-in fact, this summer 14 percent
more of our winter advertisers will be on
the air than a year ago.
These are compelling facts for an advertiser
who is debating when or where to launch
his new advertising campaign.
Clearly the time to start is now; the place.
This suwaiia America's consumers will
fill their shopping baskets fuller than any
summer in their history. And they will fill
them with the products they know best—
the brands they see on television.
Last summer they spent nearly 10 per cent
more than they did the previous winter—
7 per cent more for food; 12 per cent more
for household appliances; 15 per cent more
in department stores and nearly 8 percent
more on installment purchases.
For the television advertiser, each summer
becomes more inviting than the last.
Each summer the average family spends
more time watching television.
Each day 8,000 new families join the vast
television audience, and by July the number
of television homes in the country will
total 40,300,000 - nearly 3Vi million more
than last July.
And each summer CBS Television brings
to its advertisers bigger audiences than
the summer before and larger than any