There's plenty of evidence around to show that stunning sales results are being achieved every day by black and white television. But the addition of living color to your advertising produces a horse of a much more vibrant hue. With living color, your product—animal, vegetable or mineral—takes on an entirely new complexion, springs to exciting new life before your customer's very eyes. The truly wise guy today is the one who knows that now is the time to jump into color with all four feet—on the NBC Television Network, of course. 0 WHO'S THE WISE GUY

Art Directors Annual of Advertising Arts en | 1958 | | page 306