I any of the platemaking implements
which served us well a few years ago are no longer adequate
to meet the demands of the high-speed color printing presses of today.
Only with modern equipment can these conditions be met with
assurance of satisfactory results on the publication page. Here, in the Beck
galleries, we keep abreast of the times with the latest mechanical equipment from
giant color cameras to batteries of high-speed, four-color wet proving presses
designed to anticipate modern pressroom performance. But we cling
to one old-fashioned idea handed down to us from earlier generations of Beck
craftsmen: a never-ending desire to achieve perfection in our work
as a guarantee of satisfactionto everyone concerned.
THE BECK ENGRAVING COMPANY
Philadelphia 6 New York 17 Boston 16