LESTER ROSSIN ASSOCIATES. INC. 369 Lexington Ave., N. Y. 17 MU 3-9729 Creativity implies many things: classification, simplification, and presentation of data as well as research to solve a particular problem. Here simplicity and clarity projects precision and science. The ultimate achievement of symbols both solves the problem and establishes an institutional identification. Creativity raises the work from craftsmanship to the level of art. It is the basis of our daily work and the guarantee of our future. A COMPLETELY INTEGRATED, CREATIVE STUDIO FOR DESIGN ILLUSTRATION AND PHOTOGRAPHY

Art Directors Annual of Advertising Arts en | 1958 | | page 310