LEO BURNETT CO., INC
If you draw your conclusions from the
self-styled experts in the field these days,
advertising and selling are pretty sneaky
We happen to think that most people
buy things because they need, want, and
can use them.
And that these people, regardless of
their libidos or ids, like the kind of ad
vertising that shows arresting pictures of
these products and delivers fresh, truth
ful, interesting words about them.
Thank heavens, that's the kind of
advertising our clients seem to like, too.
To hear these boys talk, you'd think
advertising was one part psychiatry to
two parts brainwashing, with a couple
dashes of henbane and dragonwort
We work for the following companies: Allstate Insurance Company American Mineral Spirits Co. Atchison,
Topeka Santa Fe Railway Co. The Bissell Carpet Sweeper Co. Brown Shoe Company Campbell Soup Company
Chrysler Corporation Commonwealth Edison Company and Public Service Company The Cracker Jack Co. Crane Co.
The Electric Association (Chicago) Green Giant Company Harris Trust and Savings Bank The Hoover Company Kellogg
Company The Kendall Company The Maytag Company. Motorola, Inc. .National Associated Mills, Inc.. Philip Morris Inc. \H
Chas. Pfizer Co., Inc. Pillsbury Mills, Inc. The Procter Gamble Company The Pure Oil Company The Pure
Fuel Oil Company Star-Kist Foods, Inc. Sugar Information, Inc. Swift Company Tea Council of the U. S. A., Inc.
CHICAGO, Prudential Plaza NEW YORK DETROIT HOLLYWOOD TORONTO