TELEVISION: A sponsor using today's most popular
advertising medium reaches an average of 7.9 MILLION
families in the average nighttime minute." And. depending
on the program buy, the sponsor's commercial message
allowance generally ranges from two to six minutes.
RADIO: A sponsor using the CBS Radio Network IMPACT
plan complements and insures television's effectiveness.
He reaches a net of 8.3 MILLION families and he delivers
over three minutes of commercial messages per family
at the most efficient costs in all advertising.
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Ingenues than ever. All in I. Miller'» 450 Colleetion where
sky's-the-limil fashion always tie» up with the shoestring price!