rli I EZ EE EE IS YOUR 1958 PROMOTIONAL THEME Designer, Art Director David Deutsch Photographer Toni Ficalora Advertising Agency McCann-Erickson, Inc. Advertiser Durene Designer, Art Director William Golden Artist Ben Shahn Advertiser CBS-Television Designer, Art Director Gene Federico Photographer Lester Book binder Advertising Agency Douglas D. Simon Advertising, Inc. Ad vertiser I. A. Wyner Co. EiB Designer, Art Director Don Shure Artist Wesley Hotchkiss Adver tising Agency McCann-Erickson, Inc. Advertiser McCann-Erickson AN EXCITING COLOR AD IN LIFE, MAY 5.KEYS THE HELPFUL VOLUME-BUILDING PROMOTION FOR YOUR HIGH-PROFIT OURENE COTTON, KNIT SOCKS UNDERWEAR STAPLES, i 42

Art Directors Annual of Advertising Arts en | 1958 | | page 48