m BIG PUSH y~~L fill their «hopping baskets fuller than any summer in their history. And they will fill them with the product» they know beet - the brands they see on television. Last summer they spent nearly 10 per cent more than they did the previous winter— 7 per cent more for food 12 per cent more for household appliances; 15 per cent more in department stores and nearly 8 per cent more on installment purchases. For the television advertiser, each summer becomes more inviting than the last. Each summer the average family spends more time watching television. Each day 8,000 new families join the vast television audience, and by July the number of television homes in the country will total 40,300,000 - nearly 3Vi million more than last July. And each summer CBS Television brings to its advertisers bigger audiences than the summer before and larger than any other network. CBS Television advertisers are better prepared for the big summer sales push than ever - in fact, this summer 14 per cent more of our winter advertisers will be on the air than a year ago. These are compelling facts for an advertiser who ia debating when or where to launch his new advertising campaign. Clearly the time to start is now; the place CBS TELEVISION House Ad RUN FOR THE TELEVISION DEPARTMENT OF McCANN-ERICKSON, INC.,aovw 43

Art Directors Annual of Advertising Arts en | 1958 | | page 49