fill their «hopping baskets fuller than any
summer in their history. And they will fill
them with the product» they know beet -
the brands they see on television.
Last summer they spent nearly 10 per cent
more than they did the previous winter—
7 per cent more for food 12 per cent more
for household appliances; 15 per cent more
in department stores and nearly 8 per cent
more on installment purchases.
For the television advertiser, each summer
becomes more inviting than the last.
Each summer the average family spends
more time watching television.
Each day 8,000 new families join the vast
television audience, and by July the number
of television homes in the country will
total 40,300,000 - nearly 3Vi million more
than last July.
And each summer CBS Television brings
to its advertisers bigger audiences than
the summer before and larger than any
CBS Television advertisers are better
prepared for the big summer sales push
than ever - in fact, this summer 14 per cent
more of our winter advertisers will be on
the air than a year ago.
These are compelling facts for an advertiser
who ia debating when or where to launch
his new advertising campaign.
Clearly the time to start is now; the place
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