THE AUSTIN REED MALEWAY
By \Y1). II. McCullough, M.A.
Austin Reed, Lid.
A SHOP may aim to sell plain and
inexpensive goods quickly and cheer
fully, or it may elect to sell exclusive and
expensive ones in a highly rarified atmo
sphere. It may even make blood-thirsty
efforts to combine these plans on alternate
weeks if the business is not well known.
However, once a firm adopts a trading
policy and publishes the details, then that
policy is fixed. Over long periods it can
be modified and improved, but to make
any radical changes becomes exceedingly
expensive and dangerous.
The advertising policy of a concern is
of course the public declaration and
codification of its trading policy.
The ideal advertising policy describes
and explains to the public every detail of
a trading policyshowing exactly how it
has been designed to serve a certain
section of the public in a certain way.
LONDON'S INNER CIRCLE FOR MEN
Austin Reed's of Regent Street, London.
By Fred Taylor, R.I.
ART H_E BANK ST MARY AXE
EAR THE BALTIC
EAR ST PAULS
THE CORNER OF THE
opposiTt ASusH mouse
OPPOSITE CANNON ST STATION
OPPOSITE THE CORNER HOUSE
NEAR THE LAW COURTS
CORNER OF PHILPOT LANE
B w VICTORIA ST.
THREE MINUTES FROM VICTORIA
STATIONS FOR HOSIERY LINES CHANCE HERE FOR NEW TAILORING
H HAT TERMINUS jjj CHANCE HERE FOR BARBERS SHOPS
An amusing effort to capitalise on the Underground
route maps. This car card did not pass the censor.