happy were some attempts to display, in the most favourable light, wares which in themselves are difficult to display in the shop-window. Thus, Jos. Albers, the Dessau artist, designed an advertising display for a certain gramophone needle. An enlarged model of the needle was sus pended on a rotating disc while the sides of the window were decorated with coloured inscriptions bearing advertising matter. the Fischer class of the Reimann technical school showed how much can be done by means of the suitable arrangement of goods, by means of the isolation of certain objects and also by means of rhythmical massing. A pleasing impression can be obtained by bold draping, or again by quite simple displays of the materials, folded or rolled. A particular department which is in One of the windows very cleverly designed by the Reimann School showed how it is possible for objects apparently not very decorative, such as motor car parts, to be well displayed with the help of colour and light effects, and how even accumulators could by skilful arrangement be made to give a pleasant general effect, and one likely to remain in the memory of the observer. All the work which came from great need of improvement in the matter of taste is that of clothing-dummies which are indispensable for the display of ready- made articles. There were in the exhibi tion original clothes-dummies to be seen which were free from any unnecessary likeness to living models. Such were, for instance, those of the Paris firm of Siégel and Stockman. 69 A display of packs and box wrappings by Professor Steiner-Prag* s class for the Staatliche Akademie für Graphik und Bachgewerbe, Leipzig H. NACHOD.

Commercial Art / Art and Industry en | 1929 | | page 39