By C. Harold Vernon, F.I.P.A.
THERE is a No-man's Land which
men call Advertising. Within its ill-
defined borders, artists, journalists, sales
men, typographers, block-makers, printers,
even psychologists have pitched their
tents. It is of the artist's strange encamp
ment that I would write, for there the
copywriter and the commercial artist
bivouac together, and their master can
command the field.
POLISH YOUR IAOONDAWITH
Vice-President of the Advertising Association.
Chairman and Managing Director C. Vernon
and Son*, Ltd., Incorporated Practitioners
A with compliments label that is also
an eloquent compliment to the ideals of
its senders. Designed by J. Fitton, of
C. Vernon and SonsLtd.
A before and after advertisement which composes into a
forceful modernist design. Produced by C. Vernon and Sons, Ltd.
'fVtih the cornfifirnvnt% of