be spoilt, and that his most brilliant work
will never have a tithe of the fame which
may come to the luckier artist who
It is to mitigate this last disadvantage
that I would like to see the journals which
criticise Advertising mention the name of
the copywriter, as well as the name of the
designer.* It would be a move forward in
the direction of a truer recognition of a
highly-skilled and rapidly developing art.
and predicate, and at all times it will be
telling rather than selling."
The copywriter's work is not, therefore,
easy. Moreover, his freedom is restricted,
and a client who would hesitate to mutilate
a sketch will have no hesitation in
rewriting and possibly ruining a piece of
copy. The copywriter must be content
with anonymity he must reconcile
himself to the fact that his best work may
F.ORGE III never did like America. Of
■—wigwams and Jog cabins lie did not approve;
J so he Hung away his American Colonics
when he had never seen them. If he could see them
nowas he ought to see them, from his suite in a
Bowman Biltmore Hotel, he'd be a naturalized cirizcn
within a week. There is much that is Eighteenth
Century about a Bowman Biltmore Hotelthat
meticulous care for the derails of personal well-being,
that capacity to make grandeur comfortable and en
tertaining. Of the two thousand guests that your
Bowman Biltmore gathers under one roof, not one
will ever feel overwhelmedthe grand scale does not
mean the grand manner. Bowman Biltmore Hotels
link the best of what is known of 18th century
courtesy with the best of what America knows of
20th century clliciency.
FREE TRAVEL SERVICE IN LONDON PARIS
let the Botcmau Bill more Travel Bureauri flay market,
Loudon, or 2 Hue ile hi Paix, Paris, help you plan your tnp,
make your reservations for you in train, steamship and hotel,
and relieve you 0/ all the worry and responsibility. Write for
illustrated brochure or call personally.
—The Tiilimorr, Hotel BeUXAIK, Fla.—Bellevit
rty Hill Hotel.
PwiviiitNCF., R.I.Providence Bill-
Lot Amcifi.es, Cai_Lot Anjele» Bilc-
Atianta, Ga.Allnnla Biltmore.
Havana. Cuba.Seville Biltmore.'
Nstv London, Conn.—The Griswold.
Wilminciton, Del.Do Pont Biltmore.
DAYTON, Ohio.Dayton Biltmore.
Santa Barbara, CAt.Santa Barbara
Havana. Cuba.—Havana Biltmore Yacht
Another example of brilliant and careful design
with original copy treatment. Produced by
C. Vernon and Sons, Ltd.
Commercial Art is quite willing to make
such an acknowledgment provided information is
The dignity of a great line worthily represented
in a really striking lay-out. Produced by
C. Vernon and Sons, Ltd.
M a g n i f i cent Liners
CABIN, TOURIST THIRD
CABIN and THIRD CLASS