VERLAG FRANCKEN 6? LANG G.M.B.H., BERLIN W30
about this remarkable book in
The Publishers'1 Circular
and Booksellers' Record
THE STUDIO, LTD., 44 LEICESTER SQUARE, LONDON
Die Deutsche Werbegraphik," by Dr. Walter F. Schubert
(price Mks. 48), is indeed a most remarkable work. In its
300 pages of text and nearly 500 illustrations (many in
colour) are traced before us the evolution of the Graphic
Arts in Germany in connection with publicity "—using
that term in its broadest sense, because the literal meaning
of werbung is recruiting."
Whatever we may think of German art, and sometimes
it is repellant to the English taste, we cannot but admire
the care and thought bestowed upon its reproduction.
Most space is naturally devoted to the poster (whether
small or' large), but prospectuses, catalogue covers,
advertisements, letter headings, wrapping papers of all
kinds, trade-marks, book coversall have their place. In
fact, nothing escapes Dr. Schubert's net. The work of
over 200 artists is here represented.
As a piece of book production, this large folio volume is a
model of its kind, and reflects the greatest credit upon
printer and publisher alike.
Messrs. Francken Lang deserve our congratulations
upon an interesting piece of work, amazingly well done.
Vol. Y now ready. 10/6 net, Postage 1/6
BINDING CASES In blue cloth, gold lettering. Price 2/6, Postage 6d.