A NCW CCSTCC APPEAL By Victor Hicks ON the opposite page of this issue of Commercial Art are reproduced some examples of let's-pull-together industrial posters designed by me for National Services Ltd., and the Editor of this paper has kindly invited me to pass a few remarks on the aim behind these pictorial hints, or, as I prefer to call them, personal posters, fulfilling as their mission a closer co-operative link between employer and employee. On being commissioned to design the series it was pointed out to me that one of the pressing problems of the day which controlling executives in industry have to face, is the problem of conveying to the minds of their men a correct con ception of the true relationship between employer and employed. Much has been done, more remains to be done, in the way of what is popularly known as welfare work but the efforts that have been made to bring about a closer and more intelligent co-operation in industry have not succeeded, to any conspicuous extent, in arousing the worker from the mood of apathy and general indifference in which he pursues his daily task. It is not wholly a question of money. That is a popular fallacy proclaimed as a shibboleth by the inverted Micawbers who are always waiting for something to turn down. The attitude springs from motives that lie deep in the subconscious regions of the mind. I realised from this that the sub conscious mind already referred to has in the fight of recent industrial research assumed a new and vital significance. It is, in fact, barren ground waiting, even if unconsciously, to be tilled by the plough of gentle suggestion. Although I have used the words gentle suggestion," this is meant only in a figurative sense, for there is no opportunity for suggestive expression to be carried to the extreme of subtlety, but rather by obvious and forceful pictorial appeal. All of which pointed to the fact that the most effective means of eradicating negative habits is the subconscious reiteration of positive ideas in the form of striking and impressive pictures. So, selecting the various frailties of human nature, such as gossiping, care lessness, idling, wastefulness, etc., and their detrimental effects on personal as well as collective interests, I set to work to design in the most direct methods possible, strong, simple, colourful re minders with the accent on the "MIND." That I have not been altogether unsuccessful in this, to use a paradox, simple yet complicated task is borne out by the undoubted popularity and con structive work being done by the now well-known Bob Briton series, opening up as it has done yet another hitherto undiscovered territory of Commercial Art. T.H. Industrial poster facsimile size) designed by Victor Hicks for National ServicesLtd. 130

Commercial Art / Art and Industry en | 1929 | | page 52