SAVE MERE MCNEY
The Westminster bank's T^ew Departure in Advertising
Reviewed by Charles C. Knights, F.S.M.A.
NO one could examine a representative
selection of the advertising matter
issued by the Westminster Bank Ltd.
without receiving an immediate impres
sion ofcapability, surenessit is difficult
to find exactly the right word, but in the
creation of that impression lies the aim
and object of the advertising.
The press advertisements, booklets, etc.
are so clearly the work of men who
understand the finer points of their job,
who are meticulously painstaking without
being faddy, who are abreast of the times
without seeking to achieve an ultra-
modernism, that one subconsciously
attributes to the institution itself those
same qualities of scrupulousness in detail
and sane progressiveness.
Advertising, as distinct from propa
ganda, must have a sales objective. Bank
advertising clearly has as its particular
two-fold objective the extension of the
banking idea among those who have not
hitherto felt the need for a bank account
and the encouragement of a wider use of
its facilities by those who are already bank
customers. Happily, one form of adver
tising can be made to serve these two
purposes for the person who has not a
bank account is increasingly likely to open
THE CHOICE OF A BANK
FOR NAVAL MARINE
Messrs. Stilwell Sons, Navy Agents and
Bankers, amalgamated with Weflminfter Bank1
Limited in April, 192.5. As a result, excep
tional banking facilities can be offered to Officers
of the Royal Naiy and Royal Marines.
TO MEN in The Service the choice of a
Bank is of considerable importance in
view of the nature of their profession.
Ordinary banking facilities do not meet
their special needs. For that reason it has
been usual in the pa£t for officers of the
Royal Navy and Royal Marines to bank with
Navy Agents and Bankers, amongSt whom
Messrs. Stilwell Sons, established in 1772,
occupied a foremoSt place. Their sole busi
ness since they were established before Tra
falgar was to provide the particular banking
facilities and other services which experience
had proved to be moSt suited to the officers
and ships of the Royal Navy.
Double-page spread from booklet produced by The Westminster Bank Ltd. Illustration by A. Gwynne-Jones. Typography
by The Curwen Press.