HELP THESE GOODS
TO SELL THEMSELVES
«MJHT ONt POUNO
The wrapping of foodstuffs provides one of the most obviously
suitable uses for transpaper. It has already been applied to
this purpose in England, but only in a few cases and within a
narrow range of products (mostly those handled by the con
fectioner and pastrycook). The potentialities of the material
have been enormously increased by the perfection of a moisture-
proof variety which will preserve the quality of the goods
within almost indefinitely. This should render it particularly
suitable for wrapping dried fruits and similar types of grocery.
By giving an added richness of appearance to the goods within,
such wraps also prove their value as a powerful sales force.
The Mission Brand fruits on the right are marketed by
Guggenhime Co., and the transparent packs were designed
by Thad Sheerin. The pop corn on the right below is marketed
by the American Pop Corn Co., and the marshmallows below
on the left by the Shotwell Mfg. Co. The latter package was
designed by J. P. Garrow.