EDIBLES MADE READY
The Dainty Dot range of spices and flavourings
(top), marketed by the Millbrook Products Co., is
packed in fibre containers. The baking chocolate
(centre) marketed by E. A. Opler, Inc., is packed in
a metal tray which can be used as a baking pan. The
ingenuity of the pack far surpasses the extremely poor
label design. The container for Rose Brand rice
(right) used by the A.P.W. Paper Co. was designed
by Egmont Arens.
The surest way in which to ensure display in the retailer's
window or on his counter is for the manufacturer to supply
his goods in packages which are worth displaying. By
reason of providing attractive and easily displayed packs
many American manufacturers have been able to save
themselves the expense of a display bonus for the retailer.
Another idea which has been more fully developed in
America is the re-use pack, an example of which is illustrated
on the left. This selling device is a less expensive form of
the coupon idea. The design on the rice pack below is
especially suitable for display with the packs piled up in
pyramid form, when it forms a striking pattern.