TICKETS PLEASE A form of advertisement now practised by transport companies is that of making their tickets in the form of an envelope and insert ing therein a slip containing an advertise ment. This serves no useful purpose as the slip is too small to be much good as an advertisement, and the ticket, if the slip is left in, as I imagine is usually the case, consists of three thicknesses, which is clumsy, and difficult to tear in the case of return tickets. Elowever, the practice does not seem to have spread, so perhaps it will die a natural death. AN ENGLISHMAN'S HOME IS HIS CASTLE. The Daily Mail have put out a somewhat incongruous poster to advertise their Ideal Home Exhibition. The chief illustration is Windsor Castle. Ideal though this may be as a home for a King and Queen, it is far from being the ordinary man's idea of a cosy dwelling, and it is hard to see how it helps us to know what kind of an exhibition to expect or encourages us to go if we know already. Regarded generally, the poster is not distinguished by any merits. AN EARLY MORNING SNACK? Will the manufacturers of tooth-paste soon be emphasising the vitamin content or the body-building force of their product The question is raised by the poster for Milton tooth-paste recently issued. In our young days eating tooth-paste was no less punishable an offence than drinking bath-water, but then perhaps this new Milton appeal is skil fully exploiting the modern fetish which proclaims the inevitable Tightness of human instinct. But then the insect buzzing around the mouth of the tube (supposedly a bee but to the ignorant town-dweller uncommonly like a wasp)surely this out rages all modern notions of hygiene The liberal use of blank space round the edges, however, gives the poster an admirably isolated effect when competing for attention on the hoardings. ADDITION. We have been informed by Henderson Spalding Ltd. that Imperial Airways Ltd. should have been given credit for the assist ance given by them in the preparation of the Sylvan Press calendar illustrated on page 121 of our March issue. Mention should also be made of Mr. Percy Smith and of Nevett Ltd. The former was responsible for the calli graphy, the latter assisted with the binding. Q,qO MÉ 1 1 The foundations of the national glory are set in the homes of the people KINO GEORGE V 0 The recently issued 32-sheet poster designed by A. M. Cassandre printed and produced by W. S. Crawford Ltd. Seven colours have been used to obtain the black on dark-blue effect and the rose-shaded white lettering. 256

Commercial Art / Art and Industry en | 1935 | | page 270