Three more fashion displays from the windows of Lord Taylor, the famous American store. The two at the top of the page show contrasting uses of a circular motif. The sophisticated effect of that above, with the prim white circular frames, is appropriate to the town hat just as the bare boards in the two displays below suggest the hardier surroundings for tweed suits, jumpers, cardigans, etc. These displays would not be expen sive to stage, yet their novelty immediately attracts attention. An other point worth noting is the distinctive style of cursive script used for the information tickets and the name along the base of the window. By such consistency in what are too often regarded as unimportant details a certain style is built up and immediately recognised by the customer. 29

Commercial Art / Art and Industry en | 1935 | | page 299