Egmonl GUTENBERG OM 0 UHERTYPE 12 Point Face No. E1936 Figure size .083 Length of lower case alphabet 163.7 points Lower case characters to square inch, solid 72 WËÊÊÊ Shadows were creeping upon the rich grassy glades of the forest, and it was at this late hour that he set out on his quest. So far as he could plan, he would go by way of the winding path, Shadows were creeping upon the rich grassy glades of the forest, and it was at this late hour that he set out on his quest. So far as he could ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGH3JKLMNOPQRSTUVWXYZ abcdef ghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890 72 Top Page from Uhertype specimen book. Layout by Imre Reiner, Antiqua type by Jan Tschichold. Below Intrrtype's Cairo." Right Jntertype's Egmont," designed by S. H. de Roos. Type Composition with the Camera. For five hundred years, from black-letter to Beton, type and metal have been inseparable, but the Uhertype system of type composition has suc ceeded in dispensing with metal, and has sub stituted for it the camera and its resources. The principle of the photographic type-composing machine may be said to be the use of a master film of the alphabet from which a hand photo-composing machine sets the required characters, which are then assembled on the Metteurapparatus. This latter machine can enlarge or reduce the type, and it is possible to introduce many unusual effects, such as areas of pattern, lines set at angles, reverse lettering, and so on. The final product may be a positive or a negative, and naturally the method of reproduction is offset or photogravure. The examples reproduced here are from a most excellent specimen recently published by Uhertype, which offers a convincing display of the advantages of this process. We are by now accustomed to the uniform high quality of continental type specimens, and this clean-looking spiral-bound job, the work of the Hungarian Imre Reiner (who was responsible for Corvinus) is no exception. Jan asymmetrical form Tschichold has designed the three alpha bets which are as yet available, Grotesk, Antiqua and Ramses. It comes as something of a shock to find an English type form the basis of a new continental letter, but to one observer at least, Grotesk medium is but a short step from our own tried and trusted Gill Sans. Ramses is an adequate Egyptian, with too much emphasis upon rectangular formation, and the Antiqua is a Roman of sound but unin spired design. The manifold possibilities offered by the com bination of these three types and of the various rules and patterns obtainable by the method of the virile temperament of the man. In a breathless string o( wore A told of his forced delay by a roundabout route and of the ned^\ a hasty exit from the dell. Could they not spare the time to nr Shadows were creeping upon the rich grassy glades oj the /oreslj it was at this late hour that he set out on his quest. So far as bed plan, he would go by way of the winding path, to the jar end,'* by the dell, and wait until sundown. He was in no very placid sin id advertisers

Commercial Art / Art and Industry en | 1936 | | page 42