ART AND INDUSTRY The New York World's Fair the decision to re-open the British Pavilion at the New York World's Fair is a wise one. Nothing could have been more calculated to convey the impression that things were badthan to refrain from participation. This time, let us concentrate on showing that Britain still has something to sell and something to contribute to world progress. Last year we looked backwards. Apart from the record- breaking automobile, and a few similar objects, our exhibit was mostly of things of the past books, silver and pottery were of more historical value than evidence of present progress. Even the heraldic devices in the Court of Honour increased in size, as they receded into antiquity. This year, let us concentrate on products of to-day. Well-designed products of good crafts manship which America wants. What have we got to offer to America to-day Let us provide them with a really good show of the things in which England excels, and which we want the world to buy. What are regarded as notable English products There are English tailoring, English leather goods, English pipes and smoking accessories. English woollen goods, English fabrics, English pottery, English biscuits (in tins please) and, of course, Scotch whiskies, as well as many other things. Tailors could have much more business, if Americans knew where in America they could be measured and place their orders with some assurance of satisfaction. Is there such a place or places We have many times been asked for the information. And then there is the British Buttery, to which people flocked last year to get English food, and were served American. Isn't it possible to send out English cooks, who can prepare typical English dishes, English style, or at least make tea in English fashion. Isn't it possible to serve muffins as the Englishman knows them, Dundee cake and the delicious thin sandwiches, which would be served on a hot summer's day in England Let us show America that typically English food, properly prepared, is not so dud as it is thought to be. We should certainly help the sale of tea. Exports and the White Paper Designers, as well as producers, should study the White Paper explaining the aims and plan of work of the Export Council. This magazine is insistent that good design is essential to promote exports. Now is the opportunity for designers to prove it. Designers, study the White Paper, form your Group and get busy. It's up to you. Robert Harling At the top of the first column of this page, you will notice a line of small capitals which gives formal notice that Robert Harling is now an Associate Editor of this magazine. Mr. Harling is well known as a typographer and designer, is art director of a leading London advertising agency, and we are glad to welcome him. He is known also for his books about Victorian life and design, but we have exacted an assurance that these interests will not predominate in Art and Industry. In this Issue: Art and Industry contains three main articles first comes a review by Donald Ingles of scraper board technique as it is employed in contemporary advertising presentation the review carries a number of examples of current work, including drawings by F. C. Harrison, W. Easton, W. J. Butt and others. Next comes an article by S. Yalkert, of New York, on the work of Bobri, one of the most famous designers in America, well known for his work'for Saks, Fifth Avenue, and Nolde Horst. This is followed by notes on stencilled alphabets (a too-slightly documented letter form) by Nicholas Drew. 95 EDITOR: F.A.MERCER. ASSOCIATE EDITOR ROBERT HARLING Published monthly by The Studio Ltd., from 44 Leicester Square, London, W.C.2. Price is. net. 95 Editorial 96 Scraperboard by donald ingles 104 Bobri by s. yalkert no Stencilled Letter-forms Nicholas drew 116 Bookshelf: reviews 117 Erik Joy smith by olive archer 121 Art Schools and Agencies: correspondence 122 Trade and Design correspondence 123 Notes and News

Commercial Art / Art and Industry en | 1940 | | page 3