- in tone
standardised fashion figure, each with a dis
torted thigh length, in horribly neat tweeds and
shiny brogue shoes, and with a hair-style one
year old.) The fault of the really young artist is
that he nearly always tends to be art school,'
insufficiently easy, insufficiently alive and not
really contemporary. His work frequently suffers
from its expressed admiration for the mannerisms
of someone else.
The Queen prints almost entirely in letterpress.
Almost any of the letterpress processes are used.
Occasionally, offset or photo-litho is introduced,
but the exigencies of weekly publication do not
allow of their very frequent use.
Cover designs for The Queen must be
essentially graceful and charming (though not in
a derogatory sense). They should also have
that difficult-to-define casualnessperhaps best
exemplified in the covers by Marshall and Wecla.
We use a wide variety of different artists, and
people who are interested in our covers will have
seen that they are changing somewhat in
character. In other words, we are increasingly
avoiding designs of a cleverly obscure, over-
mannered or grotesque nature, and are thinking
much more of things which have an immediate,
casual appeal to the majority of people, while
maintaining a high standard of technical skill. A
certain poster quality is necessarysomething to
be taken in and not puzzled outbecause a cover
Tage Werner's work for harper's, with its
eloquent tonal effect, typifies the magazine
treatment of fashion, while Willaumez
demonstrates a line technique which can he
used with equal success in either magazine
or newspaper production. Both artists give a
subtly editorial" flavour to their work.
Here Benigni shows,
also in harper's, an understanding
of fashion and an understanding
of the value of black and ivhite.
This type of drawing, apparently simple,
demands an unusually sure technique
is especially suitable for
fashion reporting and newspaper
reproduction. Robb of the daily express
has also used this technique with skill.