Reporting fashion duction. He thinks, also, that the average woman will copy a drawn dress, unconscious that it really exists, where she would not imitate photo graphic reality. His major complaint is that most artists are unfamiliar with newspaper technique. Above all he recommends that a thorough knowledge of process methods should control their work. Now the authorities have spoken and written, the student is in possession of much good advice. Most students will be well advised to assimilate ita few will be equally well advised to ignore it. It has been given with care and sincerity, but most people, when offered what they asked for, can only explain that it is not what they meant. In fashion, an artist's work can transgress most of the given rules, if in itself it is good enough to do so but the qualification is of first importance, and its application limited. The student, there fore, should cultivate, on the practical side, an ability to draw, a first-class knowledge of anatomy (which in any case is useful), freedom from catalogue technique, familiarity with reproduction processes, and an aptitude for other things besides fashion. Any commercial artist, but especially the would-be fashion artist, must also develop those less tangible qualifications his own perception and powers of interpretation on which, ultimately, depend the qualities of his work. Newspaper fashion work must appeal visually to people who are not primarily interested in fashion this is as essential as a good fashion point." Draioings by Robb for the DAILY express) 152

Commercial Art / Art and Industry en | 1940 | | page 30